Videos uploaded online and/or live streaming media increase exposure and open the video broadcaster to a new audience. They will drive traffic to websites and increase sales. Video broadcasters can place themselves as experts in their fields and the go-to supply for industry-specific information and knowledge. And though the likelihood of any video going viral is uncommon, it does happen on a daily basis. YouTube, Vimeo, Facebook and other on-line video sharing sites have proven the Web 2.zero world the power of video to entertain, engage and educate.
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